Market and Consumer Insights
• Societal Forces:
Macro-forces, Opportunities, Imperatives
• Market Dynamics
• Consumer Segmentation and
Demand Drivers
• Channel Strategy
• Category and Competitive Assessment
BUSINESS CONTEXT & CONSTRAINTS
Brand and Business Strategy
• Values, Vision, Purpose
• Strategic Planning and Facilitation
• Brand Equity Assessment
• Brand Positioning and Targeting
• Business Case Development
OPTIMIZATION AGAINST CONSTRAINTS
Innovation and Brand Expression
• Product Concept Development
• Look, Feel, Forms
• Brand Expression Guardrails
• Commercialization Support
• Sell-in Strategy and
Consumer Engagement
MARKET ACTIVATION
John Grubb
• Industry and consumer macro trends
• Acquisition diligence
• Strategic planning and facilitation
• Brand equity assessment
• Brand positioning and expression
• Insight-driven innovation roadmap
• Private company governance / board member
With over three decades of branded consumer product leadership, Summit Venture Management Managing Partner, John Grubb, has led executive strategy and marketing functions in retail, manufacturing, and consulting along with extensive board and governance experience.
Working with high-growth entrepreneurial organizations, private equity firms, as well as some of the largest and most sophisticated CPG companies globally, John brings both deep experience and agility to business problem solving. And backed by a network of accomplished partners and affiliates (alumni of such firms as Bain, McKinsey, Accenture, Prophet, and Sterling-Rice Group) Summit scales tools and teams to best fit the assignment.
John@SummitVentureManagement.com / 303.641.0686
Summit Venture Management partial list of food, beverage and retail clients
Partial list of private equity firms and investment banks
Articles & Affiliations
